What is #iambritishasian?

Hello there! Thank you for visiting the page! Whether you’ve been redirected here or you’ve just stumbled upon us, either way you’re more than welcome to stay, and make yourself comfortable. Read on to find out exactly what’s through the door you’ve just opened…


#iambritishasian is a multi-platform social media project, launching in early 2017. We have three main aims:

  • to start a discussion as to what ‘British Asian’ actually means
  • to reclaim the idea of ‘British Asian’
  • to explore if a scene (still) exists that can be ‘restarted’

In order to do this, we’re creating and sharing content in three interlinked sub-projects: our blog, our videos, and our podcasts.

#iambritishasian Blog

British Asians are a varied bunch of people, with different interests. As a result, our blog will have posts from various writers, on various topics; our main focus is to explore British Asian culture. The blog is also intended to be a platform in itself for British Asians to voice their opinions, get their work published, and essentially ‘get out there’. We’ll have posts from various writers, on various topics, and we’ll also be uploading recipes, articles and reviews of things that are relevant to us in every way possible, from beauty to film, from music to politics, – whatever you can think of, we’ll cover it!

If you would like to submit a piece to the blog, please email it to aasiyah.faryal@gmail.com with ‘#iambritishasian blog post submission’ in the subject line.

#iambritishasian Podcasts – Cinnamon

Every week, we’ll be uploading a new episode of each of our two podcast series to our Soundcloud page – one of the episodes will be a recording of our live show, and the other will be a pre-recorded episode.

Our live show, Cinnamon Sounds, is a one hour long music and culture show broadcast on Fuse FM, playing out primarily British Asian music of any and all genres, as well as new and upcoming music, mashups and throwbacks. On the show, you can also hear interviews with the music artists, and some surprises as well, so tune in!

Our pre-recorded show, Cinnamon Says, is a one hour long talk show, where we’ll be discussing issues that we face as British Asians, both internally and externally, with people who have an opinion on the topic, no matter what it is. The topics chosen may be current affairs, or may have been inspired by topics written about on the blog. Of course, there’ll be debate, and you might hear something you want to say or respond to, and that’s the point! The best thing is, anyone and everyone can have their say, so if you would like to get involved, please email aasiyah.faryal@gmail.com with your name and location and include ‘#iambritishasian speaks and I have something to say!’ in the subject line.

#iambritishasian Videos

Every two weeks, we’ll be uploading a video onto our Youtube Channel. The premise of this aspect of #iambritishasian is simple enough: to interview and profile British Asians and people connected to the British Asian community.

The primary reason behind the videos is to explore the sense of identity that British Asians have (or don’t have), and their connection (or lack thereof) to their culture, in an entirely judgment-free way. The point is to ask questions, not to make accusations, in order to explore what ‘British Asian’ means to British Asians and those connected to the British Asian culture and community, if it means anything at all.

If you would like to be featured in our video series, please email aasiyah.faryal@gmail.com with your name and your location and include ‘#iambritishasian and I want to be profiled!’ in the subject line.